Track 12

Digital markets and digital platform ecosystems have become the business model of choice for many of the most valuable companies in the world. Scores of well-established supply chain models have evolved into multisided platforms, changing the competition dynamics in many industries.

Many platform concepts and systems, like the ecosystems approach, are driven by and highly dependent on technological developments. Increasingly, marketplaces and platforms are decentralized and fully digitalised, supplanting traditional intermediaries and existing value chains. This trend can be observed in both B2C and B2B markets.

Digital markets and platforms show special competitive dynamics. Some platform providers are locked in intense competition while others work towards seamless connectivity between different platforms. In many cases, market structures are highly concentrated.

This conference tracks focuses on new developments and innovative research questions in the field of digital markets and platforms. We welcome submissions that address economic, technical and societal questions on various levels (individuals, groups, companies, networks, societies, countries) with appropriate methodology (theoretical, qualitative, quantitative, experimental, design science oriented, analytical).

Possible topics

• Digital transformation and scaling of markets and platforms
• Evolution of platform ecosystems over time
• Competition in digital markets and platforms
• Value creation in digital markets and platforms
• Transforming product suppliers to platform suppliers
• Strategies and challenges of complementary suppliers in platform ecosystems
• Externalities and utility asymmetries in digital markets and platforms
• Organisation and governance of digital markets and platforms
• Implications of regulatory issues for digital markets and platforms
• Taxonomies and typologies of digital markets and platforms
• Decentralised and peer-to-peer markets and platforms
• Labour markets and platforms (e.g., crowdsensing, -sourcing, -working)
• Transformation of education and public administration on digital platforms
• Data usage and transparency in the context of digital platforms
• Service integration in digital markets and platforms (e.g., DLT and blockchain technologies)
• Process automation and IoT integration in digital markets and platforms
• Decision behavior of platform users
• User experience on digital platforms
• Virtual and Augmented Reality on platforms